The plaintiffs allege that the Twenty-Nine Palms Band of Mission Indians, operating as Coachella Crossroads, are “intentionally trading on the goodwill” of the Coachella event, causing a likelihood of “consumer confusion and false association” with the original event. Like the annual Coachella music festival, Twenty-Nine Palms’ Coachella Day One 22 event is advertised as an outdoor live music event that features numerous forms of entertainment and artists, and is located in close proximity to the site where the Coachella Valley festival is held, according to the lawsuit filed in Los Angeles federal court. 13, against Live Nation Entertainment over a competitive event produced by the Twenty-Nine Palms Band of Mission Indians named “Coachella Day One 22” advertised on Live Nation’s Ticketmaster site. The Coachella Valley Music & Arts Festival filed a trademark-infringement lawsuit Monday, Dec.
