Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more.This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to: The majority of products belong to the personal care industry with a total of 5,788 products to date.
Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. The North American region consists of almost 74 products with innovations related to the formulation of the product. Unilever products are categorized by innovation ratings and tags in our product launch database. Unilever also utilizes social media platforms for advertisement. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever product advertising is mainly through mainstream TV channels.
